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NEWS

REVO MARKETING AWARDS SHORTLIST

NEWS

Princesshay banner

8 May 2017

REVO MARKETING AWARDS SHORTLIST

The Crown Estate successfully shortlisted for three Revo marketing awards across our Regional Retail Portfolio.

Recognising exceptional marketing in the retail property sector, The Revo Purple Apple Marketing Awards ceremony took place on Thursday 4th May at The Brewery in London. The industry marketing awards recognise and reward the best in shopping centre, retail and leisure park and place making destination marketing across the UK.

The celebrations were hosted by BBC Radio 1’s Gemma Cairney, and for The Crown Estate there were three shortlisted entries from the hundred who submitted their applications earlier in the year.

For Fosse shopping park in Leicester, we were shortlisted in the events category – for our innovative ‘Gift to You’ campaign, delivered in the run up to Christmas 2016. Through a series of cracker-themed weekend events, including on-site arts and crafts, a photo booth and prize giveaways, the campaign has helped to profile the park’s retailers, reward shoppers and promote late-night shopping at Fosse. The campaign was really popular with stores and their customers, helping to deliver an increase in footfall, and boosting sales for participating retailers by as much as 10%.

Adrian Young, Centre Manager at Fosse, said: “We are delighted to have been shortlisted for this award, in recognition of our approach at Fosse – creating a vibrant, interactive experience, which appeals to our shoppers and retailers alike.”

At Princesshay in Exeter, we were shortlisted in the cause-related marketing category, celebrating the Honeyscribe Hive campaign, designed to raise awareness of Princesshay’s City Bee project. And for the retail park portfolio were shortlisted for our summer ‘Selfie Fashion’ campaign, an innovative strategic marketing campaign aimed at driving sales and footfall across 5 of our shopping parks.

Wayne Pearce, Centre Manager at Princesshay, said:  “Through campaigns like this, we continue to strengthen Princesshay’s position in the local community, creating even more reasons to visit the scheme”.

As part of the campaign at Princesshay, a bespoke piece of public art – ‘The Princesshay Honey Flow Light Box’- was specially commissioned for the scheme and unveiled alongside a lively programme of artistic activities and events.

Working with wildlife and conservation organisations, charities and arts and cultural groups, the campaign engaged shoppers on the vital role bees play in our world, and how, through careful planning and stewardship, nature and the built environment can thrive in co-existence.

Honeyscribe Hive built on the success of existing activity on this issue at Princesshay, where bee hives and a rooftop garden where first introduced in 2012. Last year alone, these facilities played host to over 800 local pupils as part of a series of educational visits.

Huge congratulations to all the shortlisted entrants, and all Purple Apple Merit and Award winners.

To find out more about The Revo Purple Apple Marketing Awards visit: https://www.revocommunity.org/eventspages/purple_apple_marketing_awards/home